Sometimes people are surprised to discover that Canadian adoption of modern Information & Communication Technology (ICT) methods, lags behind our American counterparts. How can a country that scores high on the global digital economy scale, with a solid technology and software industry and a high proportion of skilled ICT practitioners, be slow at adopting the next wave?

There are a few factors that have contributed to slow adoption of technology here. Let’s discuss what those factors are, what the resulting gaps are in the market, and how this scenario provides a significant opportunity for ICT channel businesses.

So why do we lag?

For the most part, ICT consumption in Canada has remained a tactical exercise for most businesses. Rather than directly tying technology activities and consumption to the business strategy and outcomes, IT departments generally approach fulfilling IT needs at a project level and mostly in a reactive fashion.

Bluntly, this has been due to a lack of options. The dominant providers of IT for most businesses are the major Canadian telcos. This is because, due to data-residency requirements for most businesses operating in Canada, the global providers of infrastructure are often not a viable option. This is starting to change with Amazon Web Services and Microsoft Azure now hosting cloud facilities located in Canada, but such providers have only recently established presence here and are still early in the adoption cycle.

As a result, the regional telcos are the main resource for most business IT purchases, none of which have a full national reach or network that covers the country coast to coast. So, the IT buying conversation has remained at the regional or department level with no providers that can outline, much less fulfill, a true IT/Business vision for their customers

Without nationally focused facilities or networks to enable a more consultative and strategic approach to businesses operating in Canada, the channel and agent ecosystem remained stagnant, leaving the Canadian market undeveloped. This offers a great opportunity for agents to change the game with the right Canadian partner. Small as Canada is, it’s a huge opportunity.

How to change the game

So, you’re probably thinking, “the opportunity is sizeable, and the competition is sparse. That’s great, but what’s the formula for success?” The answer for skilled IT agents and channel providers is, quite simply, do what you’re already doing, but do it here in Canada with the right partner. Rather than focus on fulfilling tactical one-off needs through the regional providers, work with a national provider that offers a unified approach and ownership across the country- one that offers a broad catalogue of network & infrastructure services, as well as a complete set of managed and professional services. These services, along with a variety of cloud or hosting facilities, is what makes a true Hybrid IT solution.

With the right partner and this approach, you can not only change the game in terms of value offered, but change the conversation from a tactical, IT department purchase to a true strategy that delivers IT value and business alignment for any enterprise.